Best Times to Post to Social Media 2018

To post or not to post, that is the question. Well, of course you should post, but when? Is there a best fourth dimension to post on social media?

The answer is yes. There is a best time to post on social media, just it depends on your specific industry and audition.

If you remember this sounds complicated, it's because it is. There is no silver bullet or panacea for finding the all-time times to postal service on social media.

If y'all're trying to up your social media game, nosotros've got some tips for y'all.

Here are the times and days most researchers think are superlative hours for maximum engagement with your posts.

If yous're looking for more information about boosting your posts' performance, cheque out our 23 Powerful Tips to Increase Instagram Engagement.

In this web log post we'll look at:

• What is the best time to mail on Facebook?
• What is the all-time time to post on Instagram?
• What is the best time to postal service on Twitter?
• What is the all-time time to mail service on LinkedIn?
• 3 tips on how to identify the best time to post.

What is the best fourth dimension to post on Facebook?

The best fourth dimension to postal service on Facebook: 11 AM – iii PM

Facebook has roughly 2.89 billion monthly active users , and so, it's a great identify to get some eyeballs on your content—keeping in listen the current algorithm.

Nigh of the research suggests that you'll want to post to Facebook right earlier loftier apex and three in the afternoon.

Possibly everyone should be difficult at work then, but who are we to estimate? Nearly studies we consulted showed that Facebook usage and date peaks during early on- to mid-afternoon hours.

Runners-upwards: nine AM, 8 PM

Our research shows that people frequently appoint with content on Facebook in the morning time and the middle of the evening, probably when they're commuting or procrastinating at the beginning of the workday and when they're relaxing at home afterward dinnertime.

The best days to post: Thursday to Sunday

The calendar week is nigh over, and everyone is feeling pretty practiced. According to Hubspot 's enquiry, the best days to post on Facebook are Th to Sunday.

User engagement is at an overall loftier on Fridays, particularly for brands, but Thursdays are a close second.

For our low-down on the most recent Facebook algorithm updates, click hither .

What is the best time to post on Instagram?

Best time to mail service on Instagram: 10 AM-11 AM, 2-3 PM

Your best bet on Instagram is to plan around peoples' workdays. Users roll through images, videos, Reels , and Stories on the platform for bits of seize with teeth-sized content they can engage with during the moments they're non hard at work.

Lunchtime is a summit time for user appointment on Instagram—and it'due south not but because people are uploading pictures of their sandwiches. People are simply more likely to check their feeds for snackable content when they're on a snack suspension.

Instagram posts published right after working hours tend to become more engagement as well. Many users are checking their feeds on their commutes home or while slowly melting into their couches later piece of work. Then, aim to button out content whenever most of your target audience are done with their jobs for the day.

Early on weekday mornings seem to work every bit well. Effort posting around five AM, as people normally check their phones the first thing they wake upward.

Runner-upwards: 2 AM

There'due south little competition from other brands and a lot of late-night scrolling going on.

The best days to post: Mon, Wednesday, Thursday, Friday

Thursday seems to be the peak of the week, and it's likewise the summit day to mail service to Instagram if you lot're looking to rack up clicks, favorites, and comments. And no wonder. Friday is simply around the corner, and everyone is looking for some gorgeous Insta shots to go them through to the weekend.

All other weekdays except Tuesdays tend to have solid date rates too. But beware of posting on Sundays, as you're unlikely to go many likes or comments and so.

What is the best time to mail service on Twitter?

All-time time to mail on Twitter: 10-12 PM, five-6 PM

Twitter is perfect for dishing out tasty lilliputian bite-sized nuggets of content when people get a break from their fast-paced days.

With that in heed, it makes sense that engagement with brands' Twitter posts peaks at noon when everyone'south having lunch and from v to 6 PM, right later people clock out from their jobs.

Runner-up: three PM

Many of the studies we consulted institute that users were consuming and engaging with Twitter content quite frequently during the mid-afternoon java break hr. Nosotros all need a footling pick-me-upwardly, right?

The best days to post: Mon, Tuesday, Wednesday, Thursday

Generally, putting out Twitter content during the workweek will be your best bet, especially if y'all're in the B2B sector. By Fri, a lot of people take already zoned out—and Saturday and Sunday tend to be fifty-fifty worse in terms of Twitter interactions.

Twitter usage and appointment is specially high on Wednesdays and Thursdays, so continue that in mind when planning your next mail service.

Wednesdays generate the highest clickthrough rates and the greatest number of retweets of whatsoever day of the week.

On Fridays, date almost ever peaks at 3 PM.

What is the best time to postal service on LinkedIn?

Best fourth dimension to post on LinkedIn: viii AM, 12 PM, 5-6 PM

LinkedIn sees the most clicks, shares, and comments occur right before piece of work, after work, and during lunchtime.

Maybe you're finally remembering to update your profile after 5 years and changing your education from "the schoolhouse of hard knocks" to an actual school.

Or maybe you lot're congratulating your onetime classmate on that amazing new job that you 're totally not jealous of.

Either way, you're doing information technology when you're thinking about work but not actually working. That'south probably why about users seem to appoint with LinkedIn content during their commutes or their breaks during the workday.

At that place's a silvery lining, though. With LinkedIn, posting time matters less than on other networks. It's not unusual to come across posts popping upward in the LinkedIn feed that are weeks sometime.

This is because the algorithm is designed to requite priority to high-quality posts that spark conversation and engagement. If the content is good, the algorithm will requite it a much longer shelf-life than on other networks.

Runner-upwardly: 9-11 AM

Based on the data, a lot of LinkedIn users also checked their feeds and engaged with posts during the middle of the morning. Nosotros're sure all that activity is piece of work-related and non procrastination-related at all…

The best days to post: Tuesday, Midweek, Th

People prefer to check their LinkedIn feeds during the week rather than over the weekend. Plus, posts made on Mondays and Fridays just don't get as much date as posts published during the middle of the week.

Perchance people are tired on Mondays and past Friday they're already dreaming of winning big at that high-stakes Saturday night poker tournament.

Any the reason for these trends, you lot should focus your LinkedIn content strategy  on the expressionless center of the calendar week. Tuesdays, in particular, generate the most clicks and shares on the network.

Serious about mastering your LinkedIn presence? Here are also some expert reads to assistance you learn more about how the LinkedIn algorithm works in 2021 or get v tips on how to generate leads on LinkedIn .

3 tips on how to place the best time to postal service.

1. Go to know your audience.

How exercise you know which time zones to focus on? And how tin you be sure that these times and days will work for your specific follower base of operations?

Later all, there is no ane-size-fits-all solution that guarantees the right people will come across your posts.

The unproblematic truth is that you lot need to know your audience. And that's where Falcon comes in. With our tools , yous can explore where and when your audience is hanging out on social media.

Keep in mind that your followers' profiles may vary from one social network to some other. For example, your audition on Facebook is most probably different from the one on LinkedIn.

Therefore, you need to monitor and collect data on your target audience contour and behavior and echo this exercise every couple of months.

2. Consider the fourth dimension zone.

When should yous post if you're attempting to reach consumers or businesses in multiple time zones at once?

One solution is to mail at times that hit meridian engagement hours in two or more fourth dimension zones.

For example, if you want to attain consumers on Facebook at peak times in EST, CST, MST, and PST all at once, you could schedule your post for 4 pm EST. It volition then announced in people's feeds at 3 PM CST, 2 PM MST, and i PM PST—all optimal hours for posting.

Alternatively, you can create ads targeted specifically at locations in each of these time zones.

3. Schedule your posts.

Once y'all accept understood the behavior patterns of your audience, you lot can schedule your posts for the right time zones yous need.

With the Falcon  tools, you tin run into your average number of fans online at whatsoever time of the day. And the content calendar makes scheduling your posts for peak times easier than always. This volition help you lot notice your audience and attain them at just the correct time—without all the guesswork.

That'south a wrap!

Now, it'south time to find the best time to post for your brand!

Don't forget to exam your findings and explore how your posts perform for a couple of weeks before yous brand conclusions.

Skilful luck!

Data compiled from CoSchedule, Adobe Spark, TruConversion, HuffPost, SurePayroll, Later on, Maria Haltoff, Oberlo, Add People, Neil Patel, Raka, Hubspot, InfluencerMarketingHub.

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